Executive Influence
How effectively senior leaders contribute credible market perspective and connect visibility to commercial priorities.
Revenue Influence Index™ Assessment
Understand how effectively your organization turns expertise into commercial influence.
The Revenue Influence Index™ is a five-pillar enterprise maturity assessment designed to evaluate how systematically your organization identifies, activates and converts expertise into commercial value.
The assessment provides an immediate maturity score and pillar-level view of your current Revenue Influence capability.
5 pillars. 80 diagnostic indicators. Approximately 25–30 minutes.
Your assessment
5connected pillars
80diagnostic indicators
25–30minutes to complete
1enterprise maturity baseline
01 / What It Measures
Revenue Influence is broader than visibility.
The assessment evaluates enterprise maturity across five connected dimensions.
Enterprise Activation
How systematically expertise beyond the executive team is identified, supported and activated.
Revenue Enablement
How effectively expertise is made accessible and useful within sales, prospect and opportunity workflows.
Customer Influence
How customer knowledge, advocacy and experience are activated as sources of credibility and influence.
Revenue Intelligence
How effectively the organization measures, learns from and improves the commercial contribution of expertise.
02 / What You Receive
Immediate insight into your current maturity.
Overall score
An overall Revenue Influence Index™ score.
Maturity level
Your current enterprise maturity level.
Five pillar scores
Individual scores across all five pillars.
Maturity guidance
Standardized guidance reflecting your current maturity pattern.
The assessment identifies the pattern. Deeper analysis explains why the pattern exists.
03 / Balanced Diagnostic
Both capability and friction matter.
The Revenue Influence Index™ examines two sides of enterprise performance.
What strengthens influence
Practices, behaviors and systems that strengthen expertise activation and commercial influence.
What limits performance
Gaps, inconsistencies and disconnected practices that prevent expertise from creating greater business value.
The assessment is not designed to reward activity for its own sake. It is designed to identify whether expertise activation is systematic, coordinated and commercially relevant.
04 / How to Approach It
Answer based on current organizational practice — not aspiration.
There are no “good” or “bad” answers. The value comes from an accurate baseline.
- answer based on what happens today
- consider the organization as a whole, not only your own function
- distinguish between isolated examples and repeatable capability
- avoid scoring based on what is planned but not yet operational
- choose the response that most accurately reflects normal organizational behavior
05 / Who Should Complete It
Designed for leaders with an enterprise view.
The Revenue Influence Index™ is most useful for executives and senior leaders with visibility into how expertise moves across the organization.
CEOs & PresidentsChief Revenue OfficersChief Marketing OfficersChief Commercial OfficersHeads of SalesHeads of Customer SuccessStrategy LeadersCommunications & Corporate AffairsProduct LeadersOther Growth Leaders
For larger organizations, results can become even more useful when multiple leaders complete the assessment independently and compare perspectives.
06 / Your Information
Your assessment is intended to support meaningful follow-up.
The assessment collects basic contact and organizational information together with your responses.
Your information is used to calculate your Revenue Influence Index™ result, deliver the assessment outcome and support relevant analysis and follow-up.
Assessment information is not sold.
Read the Assessment Privacy Notice →Privacy
Designed for responsible use.
Your responses are used to produce your result and support relevant follow-up. The privacy notice explains collection, use, retention and your choices.
07 / What Happens Next
The score is the beginning of the conversation.
Some organizations will use the Revenue Influence Index™ simply as a self-assessment. Others may choose to explore the findings more deeply.
Enterprise Expertise Management™ can provide a more prescriptive review of the results.
- interpretation of maturity patterns
- identification of priority capability gaps
- analysis of commercial friction
- executive discussion around organizational context
- development of a Revenue Influence roadmap
The objective is not to pursue every possible improvement. It is to understand which changes can create the greatest enterprise and commercial value.
08 / Begin the Assessment
Establish your Revenue Influence baseline.
Understand where your organization is strong. Identify where expertise is underactivated. Surface the commercial friction that may be limiting performance. Create a clearer view of what capability should develop next.